Welcome to Terry Affiliate Weekly!

Welcome to the first issue of Home Biz community Weekly!

Each week you will receive an issue with helpful information,

articles and quick tips you can use to reach your goals.

In this issue let's talk a little about....

The different types of affiliate marketing.

Affiliate marketing is gaining popularity day by day because of

the increasing consciousness amongst the masses about it.

Merchants as well as the affiliates have realized that affiliate

marketing proves beneficial for both of them. Affiliate

marketing gives the merchant the opportunity to advertise their

products at a low cost while the affiliates find affiliate

marketing as an easy way to earn money online and that too by

doing something that they enjoy-developing websites.

The perception of people about affiliate marketing has undergone

a sea change with the rising popularity of affiliate marketing.

Today, no one considers affiliate marketing as an alternative

method of advertisement of products by a merchant or as a source

of additional income for an affiliate. As of now, affiliate

marketing has become the main source of profits and revenues for

the merchants as well as for the affiliates.

Now, there can be a number of questions that could be asked

about affiliate marketing. For example, what type of affiliate

program should one opt for or does all affiliate marketing

programs accrue the same benefit or are all the affiliate

marketing programs the same deep down or are there affiliate

marketing programs that prove to be more beneficial than the

others.

It is true that there are different types of affiliate

marketing but these types surely depend on the way one

classifies them. However, fundamentally affiliate marketing

programs can be classified not two heads-pay per click (PPC)

and pay per performance (PPP).

PAY PER CLICK (PPC) AND PAY PER PERFORMANCE (PPP)

PPC is the most popular as well as the easiest way of earning

money for affiliates having smaller websites. An affiliate gets

paid when a visitor is referred to his site i.e. when a user

clicks through the merchant’s banner or text ads. This payment

to the affiliate does not depend on whether the visitor makes

any actual purchase on the merchant’s site. Contrary to that,

under PPP affiliate marketing the affiliate gets paid only if

the referred visitor actually makes any purchase or if the

referred visitor turns into a lead. Due this difference, the

returns on PPC for an affiliate would be comparatively less

than PPP. PPP affiliate marketing is considered a better bet

for both the merchant as well as for the affiliates.

Similarly Pay Per Performance (PPP) affiliate marketing has yet

been classified into two categories: - pay per sales (PPS) and

pay per lead (PPL). As the name suggests under the PPS system,

the affiliate only gets paid if actual sales is made while under

PPL affiliate system, the affiliate gets paid if the visitor

fills up an application form or any such similar form related to

business of the company. This kind of system is used by

companies which depend on leads for their growth like finance

and insurance companies.

 
SINGLE TIER, TWO TIERS AND MULTI TIER AFFILIATE MARKETING

These are different types of affiliate marketing programs

depending on the depth of the affiliate network. If the

affiliates only get paid on the basis of direct sales or traffic

that he has referred to the merchant’s site (for example-PPS,

PPL and PPC), this kind of program comes under single tier

affiliate marketing. Similarly, if he gets paid for the direct

traffic that he has referred and also for every traffic or sales

that has been made by affiliates recommended by him, he comes

under the two tier affiliate marketing. In multi-tier affiliate

program, the affiliate gets paid like two tiers but besides that

he also gets paid for other affiliates in different tiers in the

affiliate network.

RESIDUAL INCOME AFFILIATE MARKETING

The affiliate gets paid not once but every time the referred

customer makes a purchase on the merchant’s site. The payment

may be made as a fixed amount or as a percentage of the sale

amount.

Thus, we find that there are a number of affiliate marketing

programs and the choice that you make must depend on your own

convenience and requirement.